Church communicators spend a lot of time thinking about what we transmit to the people around us. As a queer person, I am also someone who notices — every June — which houses of worship put something in the window and which ones don't.
Pride Unfurled uses pride signage as a consistent, observable marker of how congregations communicate their values to their neighborhoods, and tracks whether that signal holds beyond June. The findings will go back to church communicators — not as a verdict, but as a picture of where we are.
Take your phone outside and add what you see.
Four steps. Takes about two minutes.
Outdoor signage only — what a stranger on the street can see without entering the property. We document what's there, who it appears to address, and how visible it is. Then we come back.
Anyone. You don't need to be a member of the congregation, or queer, or religious. If you see a pride sign outside a house of worship, photograph it and add it here.
Submissions go through a brief review before they appear in the study. We follow up in July, December, and April to ask whether the sign is still displayed.
This study maps regional patterns, not individual congregations. The map shows what religious welcome looks like across a county, a state, a region — not a pin on a specific building. No congregation will be identifiable without their consent.
Volunteer as a field researcher in your community, ask a methodology question, or just introduce yourself.